Smart finance is to rely on Internet technology, use big data, artificial intelligence, cloud computing and other financial technology means, so that the financial industry in business processes, business development, customer service and other aspects of comprehensive wisdom, to achieve intelligent financial products, risk control, customer acquisition, services.
Characteristics of Smart Finance:
The openness and cooperation among financial entities enable smart finance to exhibit high efficiency and low risk The characteristics. Specifically, smart finance has characteristics such as transparency, convenience, flexibility, immediacy, efficiency, and security.
●Massive data perception analysis
Web2.0In the era, social networks and mobile Internet technologies are booming, which has led to the emergence of massive data in cyberspace. The perception and analysis of massive data are the foundation of intelligent financial decision-making. On the one hand, utilizing any device, system, or process that can perceive, measure, capture, and transmit information anytime, anywhere, to achieve massive data perception; On the other hand, analyzing massive data and seeking its regularity can grasp users' attitudes, needs, habitual behaviors, and development trends, thus enabling the development of efficient and targeted service and marketing strategies.
●Intelligent decision-making service
Based on the perception and analysis of massive data, develop refined, efficient, and feasible financial service plans, including market positioning, user segmentation, product planning, pricing strategy, advertising planning, promotional methods, partners, and other decision-making aspects, so that financial service institutions can provide customers with timely, diverse, and convenient services at the appropriate time and in the appropriate way, in order to enhance competitive advantages and seize market opportunities.
●All dimensional interconnectivity
Interconnection refers to the interaction between customers, financial entities, and3Establish comprehensive and effective connections between different system nodes such as service agencies and environments to achieve smooth dissemination and coordinated cooperation of information. Comprehensive interconnectivity is beneficial for information sharing among financial system nodes, improving cooperation methods, enhancing coordination and rapid response capabilities, and forming effective response strategies.
●Collaborative social division of labor
In the face of the current social environment where users are geographically dispersed and have personalized and diverse demands, financial entities must achieve collaborative social division of labor to ensure high-quality services for all users. Collaborative social division of labor adopts the methods of resource sharing and complementary advantages, which can reduce production costs, diversify investment risks, and promote the improvement of product and service quality. At the same time, collaborative social division of labor can also promote financial entities to develop specialized expertise based on the personalized needs of different users, promote competition and innovation, and ensure the maximization of profits in the entire division of labor and cooperation chain.

The Information Technology Foundation of Smart Finance:
The financial industry is a driving force for the application and innovation of information technology. The informatization construction of China's financial industry began with20century80In the mid-19th century, a relatively complete financial service system aimed at the application of computer technology had already been formed.
The computer age mainly focuses on the application of computer technology, while the information age reflects more on the integration of information technology and comprehensive business.
This means that useful information needs to be extracted from massive financial data to support decision-making and business innovation, and the emerging IoT and cloud computing technologies in recent years can lay the technical foundation for the smooth implementation of this process.
Internet of Things technology
The Internet of Things technology is to collect the information of any object or process that needs to be monitored, connected and interacted in real time through various intelligent perception and identification technologies. According to the needs, people, objects and the Internet are interconnected to achieve information sharing, exchange and communication between each other, and achieve the purpose of physical identification, positioning, tracking, monitoring and management.
cloud computing technology
Cloud computing is a new computing model based on the Internet. It unifies the debugging and management of computing resources such as software and hardware, data, and applications through the Internet in the form of services, forming an infinitely expanded computing resource pool for users to access and use on demand at any time.
At present, cloud computing services mainly include:
Infrastructure as a Service(IaaS)Platform as a Service(PaaS)Software as a Service(SaaS)Hardware as a Service(HaaS)Data as a Service(DaaS)Application as a Service(AaaS)Wait.
Financial cloud computing is based on the basic principles of cloud computing models, utilizing the interconnected data centers of various financial institutions to form a financial cloud network, achieving the distribution and centralization of financial products, information, and services in the cloud network, ensuring fast analysis, intelligent decision-making, efficiency improvement, process improvement, and cost reduction of financial institutions.
Smart FinanceBased on the integration of financial IoT and financial cloud computing technologies.
The Financial Internet of Things uses internal sensors and processors to transmit massive amounts of financial related information online through the network, and effectively aggregate, analyze, and utilize it. These potentials are built on the foundation of the financial cloud computing processing core. In turn, the Financial Internet of Things is driving the development of financial cloud computing technology and changing the financial cloud architecture.

The advantages of developing smart finance:
◆Optimize financial business services
Developing smart finance can achieve full monitoring and visual tracking of all aspects of financial business, improve work efficiency, optimize resource allocation, and save costs. Adopting financial IoT technology to optimize supply chain finance, achieving real-time tracking and unified allocation of logistics, capital flow, and information flow, and avoiding information asymmetry problems in traditional supply chain finance.
◆Customized personalized services
Combining biometric recognition andRFIDWaiting for financial IoT technology to achieveVIPQuick identification of customers, financial institutions can provideVIPCustomers can achieve uninterrupted and convenient services, while also understanding their needs and tailoring targeted service plans to improve customer satisfaction and enhance customer experience.
◆Improve safety and innovation
financeIcEmerging payment methods such as cards and mobile payments are gradually replacing traditional payment methods such as credit cards and cash, becoming the new favorite of the financial IoT industry. financeIcThe internal integrated storage chip of the card has the advantage of high security, and can load new business applications to achieve business innovation. Mobile payment utilizes multifunctional intelligenceSIMCards can enable new payment models such as mobile card swiping for consumption.
◆Full supervision of valuable items throughout the process
Embedding valuable items such as raw materials or cash cabinets in the enterpriseRFIDChips can collect information throughout the entire process of procurement, warehousing, transportation, processing, and sales, and can summarize and analyze the quantity, location, and quality of large batches of products, facilitating precise positioning and decision-making analysis for enterprise managers and financial institutions.
◆Strengthen security measures
Through video surveillance system and access control management system, cooperateRFIDProactively monitor and locate management personnel in real-time, achieve the organic combination of various protective measures such as civil defense, physical defense, and technical defense, and strengthen financial security capabilities.

The difference between smart finance and traditional finance
Although both smart finance and traditional finance essentially promote the orderly flow of funds, smart finance is not an upgraded version of traditional financial informatization, nor is it a networked version of traditional finance.
In fact, there are significant differences between smart finance and traditional finance. Smart finance has completely changed the service subject, service content, service mode, and service organization of traditional finance.
